Design Words

Design Words is a tool that displayed the top five words used most frequently in press releases issued for the Milan’s Furniture Fair in 2013. Design Words is part of a bigger effort - see also Tunes / Graphs - to make some underlying dynamics of the design industry visibly explicit, entertaining and fun. We study who is leading and spreading the conversation, as well as what is being said.

A project by Institute of Relevant Studies: Giovanni Innella, Agata Jaworska with Marijn Ophorst (sensi media).

Year: 2013

Description: a website reachable at