The Money Weaver is a project by Tal Drori and I that resulted in a performance held during the event #Transacting: A Market of Values on Saturday, 11th July 2015, 12 - 5pm at Chelsea College of Arts.
At the Money Weaver stall, visitors we able to give two banknotes of 5£ and get them shredded and then woven into one banknote.
The Money Weaver explores the relationship between three elements: the material value of the things we buy, the value of the labour required to turn materials into products, and the cultural context in which products are traded.
The Money Weaver tries to make visible the economy generated by the cultural industry, its set of values and principles. In doing so, it looks into the overlapping area between the “cultural” and the “commercial”.
The dynamics and mechanisms of the cultural industry are at times hard to decipher. Under a varnish of cultural values, the produced artefacts hide the agendas of several stakeholders. As a consequence, just like any other industry, also this cultural industry adopts processes and principles from capitalism and consumerism.